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Website Confusion...how do you beat the competition?

Who are your competition? If you don't know then you need to find out. We can still pick up the yellow pages to find out who our competitors are but when we are looking for our online competition (it's sounds obvious because it is) we search the internet. So we let's say we sell Bikes. We go to our search engine (Google, Bing, Yahoo) and enter in the word "bikes" in the search bar. It's a good idea to enter in our locality, "galway" for example. 

Take a good look at the results. 

Now go through every link on the first page. Watch the paid advertisements. They are normally down one side of the page, at the bottom and at the very top. They usually stand out from the other links on the page by having darker colour background and will sometimes say "advertisement" underneath.

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