Use of colour on your website

Not everyones cup of tea When choosing the color scheme for your website there are some very important things to consider.

Here are some Do's and Do Not's

Do not choose a colour because you like it or because it is your favourite colour.
Do not choose a colour because it matches your handbag or shoes.
Do not choose a colour because somebody else likes the colour.
Do not choose a colour because it is the hottest colour this season

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Do choose a colour because it relates to your business or what you sell.
Do choose a colour because it complements other colours on your website, for example your logo.
Do remember that certain colours would be wrong for your business. For example blue for a food business would be wrong because blue suppresses the appetite.
Do remember who your target audience is and the message that you want to convey.
Do keep the background colour of your site neutral, white is best or black with light writing, although the latter can be hard on the eyes.

Here is a list of colours and the emotions they evoke in people:

RED: love, passion, success, business, excitement, food, impulse, action, adventure.

BLUE: trustworthiness, success, seriousness, calmness, power, professionalism.

GREEN: money, nature, animals, health, healing, life, harmony.

ORANGE: comfort, creativity, celebration, fun, youth, affordability, communication.

PURPLE: royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams, tranquility.

WHITE: innocence, purity, cleanliness, simplicity.

YELLOW: curiosity, playfulness, cheerfulness, amusement.

PINK: softness, sweetness, innocence, youthfulness, tenderness, girliness, love.

BROWN: earth, nature, tribal, primitive, simplicity.

GREY: neutrality, indifference, reserved.

BLACK: seriousness, darkness, mystery, secrecy, adult.